Are you guilty of refusing to spend money on your business? Convinced you can do it all with “free” advice and strategy you find on the internet?
Quit Hoarding Your Cash.
The thing that almost every entrepreneur I talk to forgets is that putting just a little money into your business – whether it’s into hiring a business plan writer, working with a coach, or buying an online course – accelerates business growth, so you can achieve your goals sooner.
Achieving your goals sooner makes you feel warm and fuzzy inside.
Feeling warm and fuzzy inside usually means you’ll project that satisfaction and happiness and confidence out into the world and influence the people around you.
And influencing the people around you gets more of them to buy from you.
And your business keeps growing. Rinse, repeat.
What a wonderful feeling!
Free advice will eventually consume you and all your free time. And eventually, it will choke your business.
Lately I’ve been talking a lot about online courses, and specifically why you should make them part of your business plan if you’re running any part of your company online. And I’ve been shamelessly promoting my friend Danny Iny’s Course Builder’s Laboratory because I think it’s an absolutely essential investment if you want to grow your business online.
But maybe online courses aren’t something you want to pursue. Maybe it’s research and development of new products. Or maybe you want to launch a mobile app that improves your current audience’s lives somehow.
Do you really think pining away endless hours every day trying to absorb free online advice is going to get you to that ultimate dream?
I’m going to hit you with the truth, HARD: free advice will only get you so far. At some point, you will have to spend money to make more money. Or to serve more people, or to grow your company. Money is a wonderful tool to help you accomplish a lot of things, a lot faster. So it’s time to quit hoarding it. And invest in what you need to have in order to get to that place you’re dreaming about.
I’m dreaming about helping 10,000 people launch new businesses in North America by 2020. Think I can do it?
Of course I can! But it’s going to cost money. If I don’t spend any money growing my business, I might still reach my goal, but it’ll take another decade.
So what am I spending money on?
A Mastermind group. It’s kind of like peer mentoring, except better. We’re all in different businesses but we have many of the same challenges. By meeting four times a year (as well as by phone monthly, and on email all the time), we all collectively move our businesses forward at impressive speed. It’s amazing to see how far we’ve all come in less than a year since the group launched. There’s a substantial investment required to be a part of it, but over time, the investment is returned many times over. And as an added bonus, I think I become a slightly better person every time we meet, because they challenge me, support me, and keep me accountable.
That’s also the kind of support you get in Course Builder’s Laboratory, with your education advisor. So I encourage you to consider the program before the cart closes on October 4.